Chloe's Soft Serve Fruit Co. was first started by Chloe herself. Her goal was to create a frozen treat that doesn't contain any fat and artificial sweeteners. The philosophy at Chloe's is to celebrate clean, wholesome foods that provide a high-quality and satisfying experience. Chloe's is in fact dairy-free, gluten-free, vegan, and kosher. All of their treats are made using only fruit, water, and a small bit of organic cane sugar. Pretty cool, right? Chloe currently has a location in Union Square, NYC. We got to visit their place in the last couple weeks and it was awesome! Take a look at some of the sensational photos of the storefront and of the delicious parfait we sampled!
When we were first were welcomed into the shop, we immediately were attracted to this vibrant piece of art. Isn't it beautiful? We couldn't help but snap some pictures of and with it!
At Chloe's, they offer six different flavors of soft serve. Five of them are always offered, and one is available for limited time only. When we visited the shop, the limited time flavor was blueberry. Once you choose your flavor(s), you then get to add toppings. Chloe's offers dry toppings, fruit toppings, and drizzles. Chocolate chip cookies, chia seeds, mango, raw honey, you name it! They have it all!
There were so many options to choose from at Chloe's, and during our visit we got to put together our own parfait! So aesthetic! We loved having the freedom to choose what we wanted and also got to incorporate such bright colors! One key to food photography is definitely having pops of colors in the photos; so this parfait was perfect! Our parfait included Dark Chocolate, Banana, and Strawberry soft serve. We wanted to have the sweetness of the fruit and the Dark Chocolate mix together and they really were the perfect match! For toppings, we added Kiwi, Raspberry, Banana, Warm Natural Peanut Butter, Rainbow Sprinkles, and Warm Dark Chocolate. The combination of all of the flavors and dry toppings, fruit toppings, and drizzles were impeccable!
After we put our parfait together, we got to photograph at several locations around the store. We got to open up the huge windows in the shop to capture the natural lighting from the city in our photos. We loved that we got to snap some photos of our parfait with the natural lighting of the city, because the lighting is for sure a key to a great food photo!
We would like to give a huge shoutout to Lindsey, Chloe, and the fantastic staff at Chloe's Soft Serve Fruit Co. We had such a wonderful time sampling at their location in Union Square. We absolutely love what they stand for and are so proud of all of their success that they have had in NYC thus far. If you are ever in the Union Square area, please go check out Chloe's! They are incredible!